The private flood market was nearly nonexistent only a few years ago. However, the growth in highly detailed modeling tools opened a whole new market. The ability to differentiate the flood exposure potential of one property relative to the one next door, across the entire country, makes it possible to develop very detailed pricing systems to reflect exposure to flood. Since the historical take-up rate with for flood insurance has been relatively low, and a significant protection gap exists in the market. Can the private market step in to fill that gap? This session will focus on a discussion on the current state of the private flood market; specifically on the solutions available to the property owners and the tools available to carriers that can address the high protection gap that exists and thus the resilience of communities after a flood event.